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Sweden is the largest of the Nordic countries in Northern Europe, with a population of about 9,3 million. It borders Norway and Finland and is connected to Denmark via the bridge of Öresund (Öresundsbron). The Baltic Sea lies to the east of Sweden, as well as the Gulf of Bothnia, which separates Sweden from most of Finland.
Background
Although having been a military power and spanning about three times its current size during the 17th century, Sweden has not participated in any war in almost two centuries. Having long remained outside military alliances (including both World Wars), the country has a high peace profile, with internationally renowned names such as Raoul Wallenberg, Dag Hammarskjöld, Olof Palme and Hans Blix. Sweden is a monarchy by constitution, but king Carl XVI Gustaf has no executive power. The country has a long tradition of Lutheran-Protestant Christianity, but today's Sweden is a secular state with few church-goers.
Sweden has a capitalist system and is a developed post-industrial society with an advanced welfare state. The standard of living and life expectancy rank among the highest in the world. Sweden joined the European Union in 1995, but decided by a referendum in 2003 not to commit to the European Monetary Union and the euro currency. Leadership of Sweden has for the larger part of the 20th century been dominated by the Social Democratic Party, which started out at the end of the 19th century as a labor movement, but today pursues a mix of socialism and social-liberalism. Since the most recent election, a coalition of center-right liberal/conservative parties has come into power.
Sweden has a strong tradition of being an open, yet discreet country. Citizens sometimes appear to be quite reserved at first, but once they get to know who they are dealing with, they'll be as warm and friendly as you'd wish. Privacy is regarded as a key item and many visitors, for example mega-stars in various lines of trade, have many times realized that they mostly can walk the streets of the cities virtually undisturbed.
Sweden houses the Nobel Prize committee for all the prizes except the peace prize which is hosted in Oslo, a memento of the Swedish-Norwegian union that was dissolved just over 100 years ago.
Bring
* Credit card. Nearly all stores and all ATMs accept VISA and MasterCard, as well as Maestro (Switch). PIN-pads are widely used instead of signatures (even for credit cards), so if your card has a PIN, memorize it before you leave home. Don't expect stores to accept foreign currency, apart from close to the borders.
* Passport or EU national identity card as identification. A driver's license might work but that is not guaranteed. You will frequently be asked to prove age or identity - for instance when using your credit card, when buying alcohol, when renting accommodation or when entering bars and clubs. Banks accept only Swedish identity documents. Swedish bureaucracy is efficient but rigid.
* Warm clothes and extra shoes. Weather in Sweden is unpredictable. It can get cold and/or wet, but almost never too hot.
* If you plan on staying in Sweden for an extended period of time pack some rain clothes. If you don't own any, they can be bought in many stores across Sweden - but can be somewhat expensive.
* Mobile phone. Swedish GSM and 3G coverages are great, at least in populated areas but don't expect it to work everywhere. In rural areas the state-owned operator Telia might be the only one available. If you have another operator you may only place SOS calls. Official figures say that 60-70% of the country has GSM coverage and about 40% for 3G. The number of public phones are going down a lot because most Swedes have a mobile phone.
* Powerplug adapters, if you come from the UK or North America. Sweden follow European standard 230 volt 50Hz and uses Schuko plugs.
* European Health Service card, if you are an EU/EES citizen.
* In forests and mountains, use mosquito repellant, myggmedel, which is available in most food stores.
Talk
Swedish is the national language of Sweden, but you will find that people, especially those born since 1945, also speak English very well - an estimated 89% of Swedes can speak English, according to the Eurobarometer. Swedish is a North Germanic language which is to some extent mutually intelligible with Danish and Norwegian. It is also more distantly related to Icelandic and Faroese, though the spoken language is not mutually intelligible with these languages.
Older people born well before the Second World War usually learned German as their first foreign language, and generally speak that better than English. Today students learn a third language in school, most commonly German, French or Spanish. Finnish is the biggest minority language. Regardless of what your native tongue is, Swedes greatly appreciate any attempt to speak Swedish and beginning conversations in Swedish, no matter how quickly your understanding peters out, will do much to ingratiate yourself to the locals.
Hej (hay) is the massively dominant greeting in Sweden, useful on kings and bums alike. You can even say it when you leave. The Swedes most often do not say "please" (snälla), instead they are generous with the word tack (tuck), meaning "thanks".
Many Swedish people are over-confident with their English skills. One problem can be excessive swearing (accepted in colloquial Swedish, and augmented by Hollywood movies), but also some false cognates can be shocking for a native English-speaker; some examples are fack ("trade union" or "compartment"), fart ("speed"), prick ("spot") kock ("chef") and slut ("end" or "sold out"). Be sure to forgive such misunderstanding.
Some things get English names that do not correspond to the original English word. Some examples are light which is used for diet products, and freestyle which means "walkman". In the context of distance, the Swedish colloquial expression mil, "mile", is 10 kilometers, not an English statute mile.
Swedish people learn British English at school, affecting their vocabulary, but also watch films and TV programs in American English. Whether they use British or American standards in speech varies from person to person.
Buy
The national currency is the Swedish krona (SEK, plural kronor). 1 USD is about 6.90 SEK, 1 EUR is about 9.90 SEK and 1 GBP is about 12.53 SEK as of September 2008. Current exchange rates can be found at XE.com [59]. Automatic teller machines take major credit cards. Most stores, restaurants and bars accept all major credit cards, although in some cases there is a SEK 5 fee or a lowest purchase limit (between 50 - 100 SEK). You usually need an ID card or a passport when shopping with a credit card, regardless of the amount involved, though ususally not in supermarkets and such where PIN code is king.
It is not common to bargain in shops but it might work in some instances, especially when buying more expensive products. Bargaining is also okay at flea markets and in antique shops. When dining out, a service charge is often included in the bill, and there is generally no reason to tip, unless you're very satisfied with the service.
Most shops, at least downtown, are open all week, even on Sundays. Closing times are rigid, most often on the minute.
Many Swedes translate the word krona, which means crown. For example, instead of saying 50 kronor they might say 50 crowns.
Sweden is considered by some to be a relatively expensive country to live in, though you can find cheap alternatives if you look around. House prices are probably amongst the cheapest in Western Europe and recently opened discount stores such as "Lidl", "Netto" and "Willy's" offer a wide range of items, why not buy a sewing machine while doing the weekend grocery shopping? Accommodation and dining out is cheaper in Stockholm than in most other West European capitals.
Eat
Swedish cuisine is mostly hearty meat or fish with potatoes, derived from the days when men needed to chop wood all day long. Besides the ubiquitous potatoes, modern Swedish cuisine is to a great extent based on bread. Traditional everyday dishes are called husmanskost (pronounced whos-mans-cost). They include:
* Meatballs (köttbullar), the internationally most famous Swedish dish. Served with potatoes, brown sauce and lingonberry jam.
* Hash (pytt i panna) consisting of meat, onions and potatoes, all diced and fried. Sliced beetroots and a fried egg are mandatory accessories.
* Pea soup (ärtsoppa) with diced pork, followed by thin pancakes afterwards. Traditionally eaten on Thursdays since medieval times when the servants had half the day off as it is an easy meal to prepare.
* Pickled herring (sill), available in various types of sauces. Commonly eaten with bread or potatoes for summer lunch or as a starter.
* Blodpudding, a black sausage made by pig's blood and flour. Slice it, fry it and eat it with lingonberry jam.
* Gravlax, a widely known and appreciated cold appetizer made by thin slices of salmon cured in salt, sugar and dill.
* Falukorv, a big baloney from Falun. Sliced, fried and eaten with ketchup and mashed potatoes.
* Sweden has more varieties of bread than most other countries. Many of them are whole-grain or mixed grain, containing wheat, barley, oats, compact and rich in fiber. Some notable examples are tunnbröd (thin wrap bread), knäckebröd (hard bread - might not be an interesting experience, but is nearly always available), and different kinds of seasoned loaves. Bread is mostly eatened as simple sandwiches, with thin slices of cheese or cold cut. Some more exotic spreads are messmör (whey cheese) and leverpastej (liver paté).
* Tunnbrödrulle, a fast food dish, consisting of a bread wrap with mashed potatoes, a hot dog and some vegetables.
* Kroppkakor Potato dumpling stuffed with diced pork.
Other Swedish favorites:
* Soft whey butter (messmör), breadspread with a sweetish, hard-to-describe taste.
* Caviar, not the expensive Russian or Iranian kind but a cheaper version made from cod roe, sold in tubes and used on sandwiches. The most famous brand is Kalles Kaviar.
* Julmust, stout-like Christmas soft drink that every year annoys The Coca-Cola Company in Sweden by lowering Coke's sales figures by 50%.
* Crayfish (kräftor), hugely popular around August, when Swedes feast on them at big crayfish parties (kräftskivor). Silly paper hats and lots of alcohol included.
* Semla, a cream-filled pastry eaten around Fat Tuesday.
* Rabarberkräm/Rabarberpaj rhubarbcream or rhubarbpie with vanilla sauce ( other cakes or pies on fresh blueberries, apples, or just strawberries with cream or ice cream are also very popular in the summer)
* Spettekaka A local cake from Skåne in south Sweden, made of eggs, sugar, and potatoflour.
* Smörgåstårta A cold Sandwich layer cake, often with salmon, eggs, and shrimps. (Also often with tuna or roast beef) Swedish people often eat it at New Year's Eve, or birthdays and parties.
Typical Swedish "gourmet" restaurants serve steaks or other grilled dishes garnished with fragrant herbs such as dill, and vegetables such as pumpkin and bell peppers.
As in most of Europe, inexpensive pizza and kebab restaurants are ubiquitous in Swedish cities, and are also to be found in almost every small village. Sushi and Thai food are also quite popular. The local hamburger chain Max [61] is recommended before McDonald's and Burger King, for tasteful Scandinavian furnishing, clean restrooms, no trans fats and free coffee with meals. In parts of Norrland it is customary to eat hamburgers with fork and knife - available at Max. Another type of fast food establishment is the gatukök ("street kitchen"), serving hamburgers, hot dogs and tunnbrödrulle (se above).
Highway diners, vägkrogar, have generous meals, but might be of poor quality, greasy and overpriced. If you have time, a downtown restaurant is preferable. Gas stations offer decent packed salads and sandwiches.
You can get a "cheap" lunch if you look for the signs with "Dagens rätt" (meal of the day). This normally costs about 50-70 SEK and almost everywhere includes a bottle of water; soft drink; or light beer, bread & butter, some salad and coffee afterwards. Dagens rätt is served Monday to Friday.
The world famous furniture retailer IKEA has stores at the outskirts of 15 Swedish cities. These have great diners, which offer well-cooked Swedish meals for as little as 40 SEK, and the store exit usually has a café selling hot dogs for as little as 5 SEK. (They hope that you spend some money on shopping too.) Great if you happen to pass by. Expect crowds at rainy weather.
If you're on a tight budget, self-catering is the safest way to save your money.
Vegetarian and vegan lifestyles are accepted in cities, less common in the countryside but you should be able to find a falafel in every smaller town.
Bars and nightclubs
The age limit is 18 to bars and beers in shops (to prevent teenage drunkenness, some shops have decided to have a 20 age limit for 3.5% beer as well), but 20 in Systembolaget. Many bars have an age limit of 20, but some (especially downtown in weekends) have age limits as high as 23 or 25. Bring passport or ID.
Some clubs mandate dress code, vårdad klädsel. For male guests, proper shoes (not sneakers or sandals), long-legged trousers (not blue jeans) and a dress shirt is usually good enough.
Age or dress rules are not rigid, and doormen have the right to accept or reject any patron for any reason other than gender, sexual orientation, creed, disability or race. Though illegal, nightclubs are infamous to reject "immigrants", which usually means anyone with hair and skin darker than the average Swede, by pretexts such as "members only" or "too drunk"; men of Middle Eastern or African origin are most troubled. You might avoid this problem by dressing properly, behaving well and/or going out with white friends.
Sweden has enforced non-smoking in all bars, pubs and restaurants, save outdoor areas such as terraces, and designated smoking rooms (where drinks are not allowed).
The prices at clubs/bars are often expensive compared to other countries, a large beer (half a liter) costs usually as much as 45-55 SEK (~US$7), but many low-profile bars advertise stor stark (0.4 L of draft lager) for as little as 25 SEK. A long drink costs around 60-110 SEK. For that reason many Swedes have a small pre-party ("förfest") before they go out, to get started on their buzz before they hit the town and go to nightclubs.
Large clubs can require an entrance fee of about 100 SEK (or more at special performances). They usually offer a rubber stamp on your hand so you can re-enter as you like.
Be aware that you often have to stand in line to get into a bar or a club. Many places deliberately make their customers wait in line for a while, since a long queue indicates a popular club. At the very fanciest places in the major cities the queue is replaced by a disorganized crowd, and the doorman simply points to indicate who gets in and who does not (to be sure to get in either be famous, very good-looking or a friend of the doorman. Or simply a regular).
In the cold season it is often mandatory to hand in your jacket at the club's wardrobe for a fee, usually around 20 SEK.
Authorized security guards carry a badge saying Ordningsvakt, see #Stay safe.
Moonshine (hembränt) is popular in the countryside, though illegal. Though some shipments can be as good as legal vodka, most are disgusting and some even lethally dangerous, so you should stick to the real thing.
Stay Safe
Sweden enjoys a comparatively low crime rate and is generally a safe place to travel. Use common sense at night, particularly on weeknights when people hit the streets to drink, get drunk, and in some unfortunate cases look for trouble. Mind that it is likely that your home country is less safe than Sweden, so heed whatever warnings you would do in your own country and you will have no worries.
If involved in an argument, try to leave before the person becomes aggresive and don't try to be a smart-ass. It can put you in bigger problems. If you see a street fight and want to stop it, be sure to have a friend. There have been reports on people injured or even killed when they've tried to stop a street fight. Young people, drunk people, or people who have taken drugs can be dangerous so use common sense. Don't feel bad if you don't do anything: there is a reason why many tend to do that, unfortunalety. Do not argue with security guards, they will be upset, and can be violent. Don't report a security guard for violence, since they are likely to accuse you of violence, which might give a prison sentence, as courts tend to believe uniformed people.
Pickpockets are rare but not unheard of. They usually work in tourist-frequented areas, such as airports, large rail stations, shopping areas and festivals. Most Swedes carry their wallets in their pockets or purses and feel quite safe while doing it. Still, almost all stores and restaurants accept most major credit cards so there is no need to carry a lot of cash around. If you have a bike, do lock it or you may lose it.
If you have some Swedish friends when visiting Sweden, be sure to watch for cars in the road junctions. There is a law in Sweden called "The Zebra law" which means that cars must stop. Many Swedes believe that all the drivers do that. By watching for cars you may save not only your life but also a friends, since reported injuries have increased because of the law. If you do drive then follow the law, police cars may not be seen everywhere but you never know when they appear.
The E6 between Helsingborg and Norway is haunted by robbers, known as "road pirates". If sleeping in your vehicle during nighttime, consider a guarded camping area.
Counterfeit Swedish banknotes or other documents are very unusual. Newer 50, 100, 500 and 1000 SEK notes have holograms. Older 100 and 500 SEK banknotes without a hologram are invalid, but older 50 and 1000 SEK banknotes without a hologram are still valid.
Driving in Sweden is among the safest in Europe. It doesn't mean that there are no dangers in the roads; wild animals like moose, deer and boar sometimes stray onto highways. The moose is a big and heavy animal so a collision can be violent and endanger your life even if you wear a seatbelt.
Wearing a seatbelt is a law in Sweden and it's obligatory for everyone who is in the car.' Some motorways have traffic signs that warn about wild animals and it's mostly seen in the northern areas of Sweden, although they can be spotted in the south as well. Motorway driving is a lot less aggressive than in Denmark or mainland Europe, although this may not apply to drivers who are not Swedish. There are long distances. Take rests if you are tired; it is dangerous to fall asleep when driving.
112 is the phone number to dial in case of fire, medical or criminal emergency. It does not require an area code, regardless of what kind of phone you're using. The number works on any mobile phone, with or without a SIM card, even if it's keylocked.
Police officers are rarely on patrol, and might be too busy to head out for minor crimes.
Nightclubs and shopping centers usually have security officers with a chest badge saying ordningsvakt, authorized to use force, and infamous to do so. These should be respected. Officers with other labels ("Security" or "Entrévärd") have no special privileges, but are still notoriously violent (as they are usually recruited from the street, without background check). Don't argue with them.
We hope this short but practical guide has helped you to get more to terms with this amazing country.